Private Domain CRM · Yingshiyi
A WeChat Work-based intelligent private domain marketing SaaS platform for restaurant chains — covering member acquisition, campaigns, precision operations, and analytics to help brands build and scale their private domain at speed.
Business Challenges
Soaring public traffic costs
Acquisition costs on delivery platforms and review sites keep rising, yet none of it becomes brand-owned assets — creating a vicious cycle of repeated ad spend.
Long acquisition paths with high drop-off
Converting offline guests to private domain relies on manual staff guidance — inconsistent and cumbersome, with large numbers of potential followers lost at the door.
HQ campaigns fail to reach stores
With hundreds of locations and dispersed staff, campaign content struggles to sync consistently across every store, leading to uneven execution quality.
Community management is labor-intensive
Group setup, spam prevention, and content push all require manual effort — inefficient and non-standardized, with problems magnifying as scale grows.
Scattered data blocks precision operations
Member data, community data, and transaction data sit in silos — no unified user profile, no data foundation for precision marketing.
Yingshiyi · Private Domain Platform
Four core modules — acquisition, campaigns, operations, and data — combined with RPA automation and AI, helping restaurant brands build and scale a WeChat Work private domain efficiently.
Multi-channel smart member acquisition
Store QR codes, channel codes, staff codes, LBS codes, dual-code merge — covering stores, mini-programs, Video Account, and Official Account touchpoints. Auto-tracks acquisition by channel. Pizza Hut store acquisition reached 92.5%.
Rich marketing engagement tools
Lucky draws, flash sales, group buys, coupon passwords, friend-boost, WeChat Moments likes-for-coupons — all out-of-the-box. Covers 1-on-1, Moments, and community content channels for broad reach with minimal disruption.
RPA robot automated operations
HQ creates tasks; RPA bots automatically handle group setup, content push, and spam management — solving 100% of operations with 1/10 the staff. Franchise stores are included without extra effort.
SOP task-card standardized execution
Configured once at HQ; staff one-tap-copy scripts on mobile — ensuring zero-deviation delivery of campaign content across all national stores, solving the chain brand "last-mile" execution problem.
Granular tags and user profiles
Auto-tagging + staff manual tagging running in parallel — combined with purchase frequency, average spend, and product preference to build complete user profiles. Tag-based group targeting for precision reach.
Three-tier data dashboard
Independent dashboards for HQ, regional, and staff levels — real-time WeChat Work follower data, member contribution, revenue contribution, and campaign contribution, sliced by HQ / region / store / day-week-month.
Key Metrics
Customer Testimonials
After using WeChat Work for membership operations, we added 30,000+ new followers in a single month and connected with nearly 90,000 customers daily. During the pandemic, private domain channels contributed over 80% of revenue — truly turning customer relationships into our most valuable brand asset.
Director Zhang
Brand Operations Director | Leading Chinese Hot Pot Chain
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